Advertising with Artificial Intelligence is Coming to Facebook and Instagram

Artificial intelligence-supported ad editing tools enable advertisers to reach their target audiences more easily.

Meta’s new ad editing tool will allow advertisers to create and modify video ads displayed to users on Facebook and Instagram. The vehicle is expected to be completed for global advertisers in early 2025.

Priority Will Be Given to Video Content

Video content will be the priority for ad editing tools. Meta highlights two main features:

1) Video Expansion Feature: In this feature, which is used to expand the aspect ratio of videos, “invisible pixels” are created.

2) Image Animation: With this feature, videos can be prepared from static images and the videos can be used in services such as Reels.

Meta’s new ad editing tool aims to make advertisers’ jobs easier.

Companies such as Amazon and TikTok are also testing artificial intelligence for advertising space.